The Ice Bucket Challenge has become quite a phenomenon. It has raised over $70 million dollars for ALS (Amyotrophic lateral sclerosis) research, and that's really fantastic. ALS is a neurological disorder which affects over 12,000 people in the United States.
MS (Multiple Sclerosis) is the most common neurological disease of young adults which has been diagnosed in over 250,000 people in the United States.
As of 2010, over 30 million people around the world were living with HIV (Human Immunodeficiency Virus).
3.1 million children under the age of 5 die every year from hunger.
These numbers are not meant to detract from the great impact of the Ice Bucket Challenge. Instead, they are meant to cause reflection on charity and giving. If we can dump a bucket of ice water on ourselves and donate $10 to ALS research, surely we can donate $10 to help give clean water to those in need.
So I have a new challenge: #10times12. It's pretty simple. Donate $10 to a different charity each month. It can be a donation to research for ALS, MS or HIV. It can be a donation to feed a family or give a child school supplies. It can be a donation to any organization which is close to your heart. Just take on the challenge, each month say where your donation is going, and don't forget to nominate three (or five or ten) other people to participate in the challenge.
The Ice Bucket Challenge has tapped into a great aspect of human nature: our ability to care. I challenge you to make this a trend.